Powerful Features for SEO Success

Everything you need to understand, optimize, and grow your organic search traffic - from tracking average position and CTR optimization to finding striking distance keywords and fixing indexing issues.

Analytics

Extended Search Analytics

Go beyond basic GSC data with powerful filtering, comparisons, and trend analysis across queries, pages, countries, and devices. Understand exactly how clicks vs impressions move over time and track average position changes for any segment.

  • Compare any time periods with percentage changes - clicks, impressions, CTR, and average position
  • Filter by queries, pages, countries, and devices
  • Visualize trends with interactive charts
  • Multi-site dashboard for agencies
Clicks
12,120
Impressions
741.7K
Avg. Position
14.3
CTR
1.63%
Historical Forecast
Historical Growth Forecast
Forecasting

Traffic Forecasting

Predict future traffic with machine learning. Plan your content strategy with confidence using seasonal trends and growth modeling.

  • ML-powered traffic predictions
  • Seasonal trend detection
  • Revenue impact simulation
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Organization

Topic Clusters

The fastest way to do keyword research with Google Search Console: organize your existing queries into logical topic clusters and see at a glance which themes drive clicks, which have high impressions but low CTR, and where your average position is slipping.

  • Group keywords by topic clusters
  • Track aggregate clicks, impressions, CTR, and average position per cluster
  • Drill down into individual queries
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SEO Tools
3,420 clicks
Keyword Research
2,840 clicks
Content Strategy
2,180 clicks
Technical SEO
1,960 clicks

SEO Reports & Opportunities

Every report surfaces specific, actionable opportunities. Try each one interactively.

Content Decay Map

Detect content decay - pages losing clicks, impressions, or average position over time. Heatmap view with adjustable threshold sensitivity lets you spot declining content before it becomes a real traffic problem.

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Keyword Cannibalization

Identify keyword cannibalization - queries where multiple pages compete and split clicks between them. Expand rows to see competing URLs with average position badges, so you know which page to consolidate or strengthen.

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CTR Benchmark & Optimization

Pinpoint CTR optimization opportunities by comparing your actual click-through rate against expected benchmarks for each average position. Bar chart and query table show exactly which titles and descriptions are underperforming.

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Striking Distance Keywords

Find your striking distance keywords - queries already ranking in positions 4–20 that are one optimization away from page-one clicks. Estimated click gains and one-click position-range filters make prioritization instant.

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Topic Clusters

Group keywords into clusters and track aggregate performance with trend indicators.

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Traffic Forecast

ML-powered predictions with configurable growth rates, conversion rates, and revenue modeling.

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On-Page SEO

Check if your top queries appear in page titles, meta descriptions, and H1 headings with actionable suggestions.

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Experimental Analytics Beta

CTR optimization curve analysis, opportunity scoring, cannibalization entropy, time-series decomposition, and change point detection. Includes Core Web Vitals correlation overlays to connect page experience signals with ranking changes.

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Internationalization

Track hreflang performance, detect country-level cannibalization, and compare international properties.

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Sampling Impact

Measure how much GSC data is hidden by sampling. See exactly how many clicks and queries are missing.

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SEO Experimentation

Run A/B tests on SEO changes. Compare control vs treatment groups with statistical significance testing.

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URL Clustering

Group URLs by path structure to analyze performance at directory level. Visualize the long-tail distribution.

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New to Google Search Console?

Our FAQ explains key GSC concepts like striking distance keywords, clicks vs impressions, Core Web Vitals, indexing issues, and more - so you can get the most out of every report.

Learn more in our FAQ
/blog/seo-guide
/tools/keyword-planner
/guides/link-building
TitleMetaH1
On-Page Optimization

On-Page SEO Analysis

Automatically check if your top-performing queries appear in page titles, meta descriptions, and H1 headings. Get actionable suggestions to improve on-page optimization and lift CTR without leaving GSC data behind. Works alongside the URL Inspection tool workflow to close the loop between what Google sees and what you've written.

  • Crawls your pages for title, meta, and H1 content
  • Matches top queries to on-page elements
  • Generates specific optimization suggestions
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Internationalization

Internationalization Report

Track hreflang performance, detect when the wrong locale ranks in a country, and compare international properties side by side.

  • Auto-detect locale URL patterns (/de/, /nl/, /en-gb/)
  • Country-level traffic targeting analysis
  • Cross-property comparison for country domains
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🇩🇪/de/Germany
78.4%
🇳🇱/nl/Netherlands
82.1%
🇫🇷/fr/France
54.6%
🇪🇸/es/Spain
41.2%
Running Title Tag Optimization Test
Control
3,240 clicks
Treatment
3,890 +20.1%
94.2% Statistical Significance
Experimentation

SEO A/B Testing

Run controlled experiments on SEO changes. Define control and treatment groups, then measure the impact on clicks, average position, and CTR with statistical significance testing. Ideal for validating title tag rewrites, Core Web Vitals improvements, and content refreshes.

  • Upload or auto-generate page groups
  • Track clicks, impressions, CTR, and average position per group
  • Statistical significance with p-values and effect sizes
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Multi-Engine

Multi-Search Engine Support

See your performance across Google, Bing, and Yandex in one unified view. Connect Bing Webmaster Tools and Yandex Webmaster alongside Google Search Console to get the full picture of your organic search presence.

  • Google Search Console, Bing Webmaster Tools & Yandex Webmaster in one dashboard
  • Compare rankings and traffic across search engines side by side
  • Unified metrics with per-engine breakdowns
  • Spot opportunities where you rank on one engine but not others
Google Search Console
12,120 clicks
Bing Webmaster Tools
3,840 clicks
Yandex Webmaster
1,960 clicks
Combined Total
17,920 clicks

And much more...

Indexing Monitor

Track indexing issues including pages stuck as "discovered - currently not indexed" or "crawled - currently not indexed". Monitor sitemap errors and coverage status changes over time. Learn about indexing issues.

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CSV Export

Export any data table to CSV for further analysis or reporting.

Dark Mode

Full dark mode support for comfortable late-night SEO sessions.

Privacy Mode

Blur sensitive data for screenshots and presentations with one click.

Country Breakdown

Understand where your traffic comes from geographically with country-level analytics.

Device Analytics

Compare performance across desktop, mobile, and tablet with device-specific insights.

Sampling Impact

Measure how much data Google hides due to sampling. See hidden clicks and queries at query and page level.

URL Clustering

Group URLs by path structure and analyze performance at the directory level with long-tail distribution charts.

Content Groups

Organize pages into custom content groups and track aggregate performance with AI-powered categorization.

Experimental Analytics Beta

CTR optimization curves, opportunity scoring, entropy analysis, time-series decomposition, and change point detection. Correlate with Core Web Vitals signals.

Google Search Console Guides

Dive deeper into the GSC features that power these reports.

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Meet the Creator

Built by Jan-Willem Bobbink

A digital marketer, developer and above all, a SEO / GEO enthusiast from the Netherlands. I built GSC Wizard to make Google Search Console insights faster, clearer and more actionable for everyone.