The International Targeting report in Google Search Console helps you configure how Google identifies the target country and language for your website.
Accessing the Report
In Search Console, go to Legacy Tools and Reports > International Targeting. The report has two tabs:
- Country tab - Set a country target for a generic TLD site. For ccTLDs (e.g., .co.uk, .de), country targeting is automatic.
- Language tab - Shows any errors detected in your hreflang implementation across the site.
When to Set Country Targeting
Use the Country setting only if your site exclusively targets one specific country and uses a generic TLD (.com, .org, .net). If you serve multiple countries, do not set a country target - use hreflang instead.
Language Tab Errors
The Language tab will show if Google found issues with your hreflang tags site-wide, such as missing return tags, invalid language codes, or hreflang pointing to non-200 pages. Fix these in your CMS or sitemap hreflang implementation.