Use cases
What people actually use it for
Eight jobs the MCP does end to end. Each one is a single prompt in Claude, ChatGPT or Grok - the assistant picks the tools, the analysis runs on our servers against your real Search Console data, and you get the answer rather than a wall of rows to interpret.
Traffic drop
Find the day it broke, not the week
“Organic is down about 20% this month. Find when it actually started and what changed.”
Instead of eyeballing a chart, it runs step-change and anomaly detection over the daily series to pin the date, then diffs queries and pages across that boundary and checks the date against confirmed Google updates. You get a date, a list of what moved, and whether an algorithm update lines up with it.
detect_change_points
detect_anomalies
get_ranking_changes
list_algo_updates
Client reporting
Write the monthly report and send it to the client
“Write January's report for example.com against December, save it, and share it with sarah@client.com.”
One call runs the full analysis suite server-side and returns a finished report. The assistant then saves it as a shareable report, adds the client contact and grants them access, and hands you the link. The client signs in with their email to view it - no login of yours is shared.
generate_seo_report
create_shared_report
create_report_client
manage_report_access
Is the growth real?
Separate brand demand from SEO you actually earned
“Are we genuinely growing in search, or is it just brand traffic?”
Splits every query into branded and non-branded using the brand terms saved on the property, then trends both. A quarter that looks strong overall often turns out to be brand demand rising while non-branded is flat - the distinction that decides whether the SEO work is paying off.
get_branded_performance
get_position_distribution
get_site_summary
Quick wins
Rank the work by what it is worth
“What should I work on next week to get the most clicks for the least effort?”
Scores opportunities across the property, favouring queries sitting just outside the positions that earn clicks, and models the upside from your own CTR at that position wherever the property has enough data, falling back to an industry benchmark only when it does not. Comes back as a ranked shortlist with an estimated click gain per item.
score_opportunities
find_page_poaching_opportunities
analyze_ctr_curve
Content strategy
See which kind of content actually earns
“Break performance down by content group, and tell me which is growing and which is decaying.”
Content groups are measured across every page of the property, not a capped top-N sample, and topic clusters give you the same view over queries. Pair either with GA4 sessions, conversions and revenue per landing page to answer “should we keep publishing these?” with numbers.
get_content_group_performance
get_topic_cluster_performance
get_blended_landing_pages
get_decay_overview
Migrations
Prove the replatform did not cost you traffic
“We moved to the new domain six weeks ago. Compare before and after, and check the redirects landed.”
Compares the old and new properties over the same window, surfacing per-query and per-page winners and losers rather than a single headline number. Store the redirect map alongside it and inspect the new URLs to confirm Google has actually indexed them.
compare_migration
add_migration_redirects
bulk_inspect_urls
get_indexing_tracker
Indexing
Stop guessing why pages are missing
“Which of the 80 pages we published this quarter are still not indexed, and why?”
Runs Google's own URL Inspection against them in bulk and groups the verdicts - indexed, discovered but not crawled, crawled but not indexed, blocked - so you fix causes instead of resubmitting URLs. Freshly fixed pages can be pushed straight to IndexNow for Bing and Yandex.
bulk_inspect_urls
get_indexing_tracker_report
submit_indexnow_urls
Agencies
Review a whole portfolio in one prompt
“Across every client tagged ecommerce, who is up and who is down this month?”
Rolls every property in your account into one comparison instead of opening a dashboard per client, with per-site totals, a search-type split and a country leaderboard across the whole portfolio. Tag the properties once and you can slice the roll-up by client, market or brand from then on.
get_cross_site_summary
get_tag_group_view
list_sites