What counts as a "good" CTR varies significantly by position, query type, and industry. Here are typical benchmarks:
| Position | Typical CTR |
|---|---|
| #1 | 25–30% |
| #2–3 | 10–15% |
| #4–7 | 4–8% |
| #8–10 | 2–4% |
| Below #10 | <2% |
Important context:
- Branded queries (searches containing your brand name) typically have much higher CTR
- Queries with featured snippets, ads, or many rich results above organic listings pull CTR down
- Informational queries may have lower CTR if Google answers the question directly in the SERP
How to use this: Filter your Performance report by page or query, and look for pages ranking in positions 2–8 with below-average CTR. These are your title and meta description optimization opportunities.
Want to actually do this? Follow our CTR recovery playbook for step-by-step instructions on finding below-expected CTR pages and rewriting meta descriptions.