The Performance report is the primary report for understanding how your site performs in Google Search. Here is a breakdown of everything it offers:
The Four Metrics
- Total clicks - The number of times users clicked through to your site from Google Search
- Total impressions - How many times your pages appeared in search results (even if not clicked)
- Average CTR - Clicks divided by impressions, expressed as a percentage
- Average position - The mean ranking position across all queries and impressions
Dimensions & Filters
- Queries - Which search terms drive traffic to your site
- Pages - Which pages receive the most clicks and impressions
- Countries - Where your traffic comes from geographically
- Devices - Desktop vs. mobile vs. tablet breakdown
- Search type - Web, Image, Video, News
Date Range
The Performance report stores up to 16 months of data. Use date comparison to spot trends over time.
Tip: GSC Wizard enhances your Performance report data with keyword clustering, traffic forecasting, and content opportunity scoring.