By industry
A law firm and a news publisher both open Search Console and see the same eight charts. They should not be reading the same report. Each playbook below takes the same GSC Wizard data and points it at the one thing that actually decides revenue in that industry.
Ecommerce SEO
Category pages earn the money, product pages get the reporting. Split them and the picture changes.
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Publisher SEO
Every article has a half-life. Most publishers only measure the first 48 hours of it.
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Affiliate SEO
Position 3 with a bad title loses to position 5 with a good one. CTR is the affiliate's cheapest lever.
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iGaming SEO
One market can collapse while the total looks fine. Per-country reporting is not optional in regulated verticals.
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SaaS SEO
Blog traffic that never converts is not a win. Report by funnel stage or you will optimise the wrong end.
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Legal SEO
One case can be worth more than a year of blog traffic. Rank your backlog by case value, not by clicks.
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Dental SEO
At local volumes Google hides most of your queries and month-to-month numbers are noise. Report differently.
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Local services SEO
Your traffic doubled because it got cold, not because SEO worked. Separate demand from performance.
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Multi-location SEO
One template change moves 200 pages. Test it on ten first and roll it out with proof.
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Real estate SEO
A listing that indexes in three days sells. One that indexes in three weeks is already gone.
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Agency SEO
The report is the product. Automate it and you get the margin back on every retainer.
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Marketplace SEO
You have four million URLs and Google indexes three hundred thousand. The question is which three hundred thousand.
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Job board SEO
Expired jobs still in the index are worse than no page at all. And your category grid, not your postings, is the asset.
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Travel SEO
You have to rank three months before the trip. Report on the booking window, not on today's traffic.
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Hotel SEO
Your own hotel name is your most valuable keyword, and an OTA is probably outranking you for it.
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Industrial SEO
Nine clicks a month can be a six-figure order. Clicks are the wrong unit for industrial search.
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Creator SEO
One hour a week, three posts refreshed. That beats publishing more, and it is the whole routine.
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Nonprofit SEO
A third of your year happens in December. Your reporting cycle is almost certainly not built for that.
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Education SEO
Forty departments publish independently and nobody owns the site. Report per department or not at all.
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Enterprise SEO
Replatforming is the biggest risk on your roadmap. Measure the migration URL by URL, not by a traffic graph.
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Every setup here is built from the same parts: content groups, decay tracking, cannibalization, CTR benchmarks and scheduled reports. Point them at your own site structure and the playbook writes itself. Tell us what you sell and we will help you shape it.