Give Meta Muse your real Google Analytics 4 data. The GSC Wizard connector lets Muse answer questions from actual sessions, engagement, key events and revenue, including how much traffic AI assistants send you, and join it with Search Console per landing page.
MCP server URL: https://mcp.gscwizard.com/mcp
The short answer
Three steps, about three minutes:
https://mcp.gscwizard.com/mcp.GSC Wizard only asks Google for the analytics.readonly scope, so nothing in your Analytics configuration can be changed, by you, by Muse or by us.
GSC Wizard has been submitted to the Muse Connector platform, where Meta reviews every directory connector for functional, security and legal requirements before it appears in the Muse connector list. Meta is onboarding its first developers in waves, so the one-tap directory version is not live yet. You do not have to wait for it: Muse can build a custom connector from our MCP server today, and that is exactly what the steps below do. When the directory listing goes live, this page will be updated with the one-tap route.
Muse is Meta’s personal AI agent, launched in September 2026 on iOS, Android, Mac and the web at muse.ai. Each Muse agent runs on its own cloud machine, with a second agent called Sentinel checking everything that leaves it for the internet.
A connector links Muse to an app or service so the agent gains a new ability, such as reading a calendar or sending an email. There are two kinds. Directory connectors are submitted by developers through the Muse Connector platform and reviewed by Meta. Custom connectors are ones Muse builds for you on request: you give it an MCP server URL or API docs, it writes and tests the integration, and saves it as a skill it can reuse in later conversations.
Out of the box, Muse has no access to Google Analytics, so a question like “did last week’s campaign convert?” gets a generic answer. With the Google Analytics connector Muse reads the reporting data of the GA4 properties you have linked, and answers with the numbers from your own account.
There is no settings screen for custom connectors in Muse: you ask for one in a normal conversation. GSC Wizard is a hosted MCP server, so there is nothing to install or run on your side.
Sign in at tool.gscwizard.com, grant read-only Analytics access, and link a GA4 property to each site you track. The connector only reads properties you have linked.
Go to Account → API keys and create a key with the read only scope. Copy the gscw_live_… value: it is shown once.
Open Muse on your phone, Mac or at muse.ai and paste the prompt below. It names the service, gives Muse the MCP server URL https://mcp.gscwizard.com/mcp, and says what you want to be able to do.
Muse asks whether the server uses HTTP or stdio and how it authenticates, then opens its secure credential prompt. Paste the key there, never in the chat.
Muse calls each tool once to check it works and saves the integration as a skill. Start with “list my GA4 properties” to confirm it is reading the account you expect.
Paste this into Muse
Build a custom integration to GSC Wizard, which gives read-only
access to my Google Analytics 4 and Search Console data. Its MCP server
URL is https://mcp.gscwizard.com/mcp (remote HTTP, Bearer token auth).
I want you to be able to answer questions about my websites from real
GA4 data: sessions, users, engagement, key events and conversion rates,
ecommerce revenue, AI assistant referral traffic, and landing pages
joined with Search Console clicks.
Rules: always state the date range you used and compare against the
previous period, and never call a write tool unless I ask for it.When Muse asks how the server is reached, the answer is remote HTTP (not stdio), authenticated with a Bearer token in the Authorization header.
Never paste the key into the chat itself. Wait for Muse’s secure credential prompt. Keys entered there go to a credential store outside the agent, and Sentinel swaps in the real key only when a request leaves Muse’s machine, so the agent never sees it. A key typed into a message is just text in your conversation history.
In Claude, ChatGPT and Grok the GSC Wizard connector signs you in with OAuth: a browser window, a consent screen, done. A Muse custom connector is built by an agent running on a cloud machine, and a static bearer token fits its credential store much more cleanly than a browser redirect. So for Muse you create a key once and hand it over through the credential prompt.
That is also the safer setup. Keys carry a scope: a read-only key physically cannot call a write tool, whatever the agent decides to try. Keys are shown once, can be revoked at any time under Account → API keys, and every write made with a read-and-write key is audit-logged.
Each report resolves the GA4 property linked to a site in GSC Wizard and returns real reporting figures.
get_ga4_overview
Sessions, users, page views, engagement rate, bounce rate and key events, with a previous-period comparison.
get_ga4_key_events
One key event with conversions and conversion rates by channel, source, landing page, country and device.
get_ga4_ecommerce
Revenue, transactions and purchasers, with breakdowns by channel, page and top products.
get_ga4_llm_traffic
Sessions, conversions and revenue referred by ChatGPT, Perplexity, Copilot, Gemini, Claude and more.
get_blended_landing_pages
Search Console clicks and position joined with GA4 sessions, key events and revenue per landing page.
get_ga4_error_pages
404 and error pages real visitors hit, matched on page-title patterns, with sessions and bounce rate per URL.
query_ga4_report
The escape hatch: any combination of GA4 dimensions, metrics and filters.
list_ga4_custom_dimensions
Your property’s custom dimensions, queryable like the built-in ones.
list_ga4_properties
The GA4 properties available to your Google account.
The same connector also answers Search Console questions. For the SEO side, see the Search Console SEO Muse connector.
Every analysis runs server-side, so Muse reads a finished result instead of doing arithmetic over raw rows.
Check the URL first: it is https://mcp.gscwizard.com/mcp, with the /mcp path; the bare domain serves the documentation site, not the protocol. A 401 means the key was not sent or was revoked: ask Muse to re-enter the credential through the secure prompt. If tools answer with “not configured”, the site has no GA4 property linked in GSC Wizard yet: link one there and ask again. Custom connectors count against the same Muse usage allowance as everything else you do in Muse.
The Muse connector uses the same MCP server as every other assistant, so one GSC Wizard account covers all of them.
Clicks, rankings, decay and cannibalization from Search Console, in Muse.
Read the guideAdd a custom connector in the Claude app, or one command in Claude Code.
Read the guideThe App Store app, a custom developer-mode connector, or the Responses API.
Read the guideThe endpoint, both auth modes, and copy-paste configs for every client.
Read the guideSee also the Google Search Console MCP overview, the GA4 MCP, the Grok guide, and our roundup of the best SEO MCP servers.
Yes. GSC Wizard works with Muse today as a custom connector: ask Muse to build an integration to https://mcp.gscwizard.com/mcp and hand it a GSC Wizard API key through the secure credential prompt. GSC Wizard has also been submitted to the Muse Connector platform directory, which Meta is opening to developers in waves.
No. Muse’s launch connectors cover things like Gmail, Google Calendar, Google Docs and Outlook, but not Google Analytics. Without a connector Muse cannot see your sessions, conversions or revenue.
No. GSC Wizard only requests the analytics.readonly scope from Google, so it can read reporting data and nothing else. On top of that, a read-only GSC Wizard API key cannot call any write tool.
No. Universal Analytics stopped processing data in 2023; the connector reads Google Analytics 4 properties only.
Yes. The blended landing pages tool joins Search Console clicks, impressions and position with GA4 sessions, key events and revenue for each landing page, so Muse can find pages that rank but do not convert, or convert but barely rank.
GSC Wizard has a free plan, and the MCP is included. On the Muse side, custom connectors use the same usage allowance as anything else you do in Muse.
Everywhere Muse runs: iOS, Android, Mac and the web at muse.ai. The connector is saved to your Muse account as a skill, so you set it up once.
Link a GA4 property, create a read-only key, and ask Muse about traffic and conversions in plain language.
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