Part of the GSC Wizard MCP

Google Analytics 4 MCP

Ask your Google Analytics 4 data in plain language and get real numbers, not guesses. The GSC Wizard MCP plugs your live GA4 property straight into Claude, ChatGPT, and any MCP-capable assistant - so the model reads your actual sessions, engagement, conversions and revenue, side by side with Search Console, instead of inventing them.

Same connector endpoint: mcp.gscwizard.com

One connector, two data sources

Search Console + Google Analytics 4

The GA4 tools live on the same MCP as the Search Console tools. Your assistant can read what people search for and what they actually do on your pages - clicks, impressions, sessions, conversions and revenue - in one conversation, for the same property.

GA4 tools read live figures from the Google Analytics Data API. The model reads the numbers, it does not invent them.

Pasting GA4 screenshots vs the GA4 MCP

Without a connector, your assistant only sees whatever you copy in - a partial, out-of-date snapshot. The GA4 MCP pulls the real report and hands back finished figures.

Copy-pasting GA4 by hand

Partial, stale, guess-prone

GA4 UI
(you export)
Screenshot
pasted in
Partial
view
Guessed
answer
  • Made-up numbers. The model only sees the cells you pasted, so it fills the gaps with invented figures and derived rates that were never in the report.
  • No comparison. Period-over-period, breakdowns by channel or landing page, and conversion rates all mean re-exporting by hand.
  • Disconnected from search. GA4 sits in one tab and Search Console in another, so nobody joins demand to behaviour.

GSC Wizard GA4 MCP

Live GA4 report, finished figures, blended with search

Your AI
assistant
GSC Wizard
MCP
GA4 Data API
+ Search Console
Verified
answer
  • Real GA4 figures. The MCP calls the Google Analytics Data API and returns finished totals, breakdowns and rates - the model reads them, it does not invent them.
  • Comparisons built in. Every overview and report carries an automatic previous-period comparison, so trends come back without a second export.
  • Blended with search. A single tool joins Search Console clicks with GA4 sessions and conversions per landing page, so demand and behaviour line up.

Which GA4 data the MCP can read

Each report resolves the GA4 property linked to a site in GSC Wizard and returns real reporting figures. Ask in plain language; the assistant picks the right tool.

Traffic overview

Sessions, active / total / new users, page views, engagement rate, average session duration, bounce rate, event count and key events - with an automatic previous-period comparison and an optional daily trend.

Key events & conversions

Segment one key event (for example form_submit) with total conversions plus session and user conversion rates, broken down by channel, source, landing page, page, country and device. Lists every key event on the property.

Ecommerce revenue

Revenue, transactions and purchasers in the property's currency, with breakdowns by channel, source / medium, page, landing page and top products. Reports zero cleanly when a property has no ecommerce activity.

AI / LLM traffic

Sessions, engagement, conversions and revenue referred by ChatGPT, Perplexity, Microsoft Copilot, Google Gemini, Claude and 13 other AI assistants, with the share of total traffic they represent and per-assistant and per-landing-page breakdowns.

Blended landing pages

Joins Search Console clicks, impressions, CTR and position with GA4 sessions, bounce rate, key events and revenue for each landing page, matched on the canonical path and flagging pages that appear in only one source.

Custom GA4 report

The escape hatch: run a GA4 report with any combination of dimensions, metrics and filters when a purpose-built tool does not cover the exact question. Plus a helper to list the GA4 properties available to link.

AI / LLM traffic

See how much traffic AI assistants send you

A dedicated tool splits your GA4 sessions by referring AI assistant, so you can watch how much of your traffic now comes from large language models - and whether it converts. It reports each assistant's sessions, engagement, key events and revenue, plus the share of total sessions they represent, with a previous-period comparison.

Note: Google AI Overviews and AI Mode carry no distinct referrer, are indistinguishable from google / organic, and are not counted here.

ChatGPT Perplexity Microsoft Copilot Google Gemini Claude + 13 more assistants

A few things you can ask it

Once GA4 is linked, type these into Claude or ChatGPT in your own words - it reads from the same properties you already have in GSC Wizard.

"How did sessions, engagement rate and key events change in the last 28 days versus the period before?"

"Which channels and landing pages drive the most conversions for my form_submit key event?"

"How much revenue did AI assistants like ChatGPT and Perplexity send me last month, and did it grow?"

"Which pages get lots of organic clicks in Search Console but poor engagement or few conversions in GA4?"

"What are my top products by revenue, and which source / medium brings the highest average order value?"

"Write a monthly report that combines Search Console clicks with GA4 sessions, conversions and revenue for this property."

GA4 metrics & dimensions it exposes

The GA4 tools cover the reports you reach for most. Full documentation lives at mcp.gscwizard.com.

Sessions Active, total & new users Page views Engagement rate Average session duration Bounce rate Event count Key events (conversions) Session & user conversion rates Revenue & transactions Top products Channels Source / medium Pages & landing pages Countries Devices AI / LLM assistants Previous-period comparison Custom dimensions & metrics

Want a worked example? The weekly conversion agent

A copy-paste prompt that joins your clicks to your conversions per page, then hands you a brief: which pages to fix, which to feed.

Get the prompt
Setup

Connect GA4 in a few minutes

1

Grant read-only Analytics access

Sign in with Google and grant the analytics.readonly scope. GSC Wizard only reads your reporting data and never changes your Analytics configuration.

2

Link a GA4 property to each site

Couple a GA4 property to the site you track in GSC Wizard, then add mcp.gscwizard.com as a connector in your AI assistant (or paste an API key).

3

Ask your first GA4 question

The same connector now answers GA4 questions too. If a site has no property linked, the tool returns a short "not configured" note instead of an error.

Works with Claude, ChatGPT, and any MCP-capable client. Your data stays yours - the MCP only reads the properties and GA4 accounts already connected to your account.

Frequently asked questions

What is a Google Analytics 4 MCP?

An MCP (Model Context Protocol) server is a standard connector that lets an AI assistant such as Claude or ChatGPT read live data and call tools. A Google Analytics 4 MCP exposes your GA4 property to the assistant, so it can pull real sessions, engagement, key events (conversions) and revenue figures instead of inventing them.

Which GA4 data can the MCP read?

A traffic overview (sessions, active / total / new users, page views, engagement rate, average session duration, bounce rate, events and key events, with a previous-period comparison), a key-events report that segments one conversion by channel, source, landing page, page, country and device, an ecommerce report with revenue, transactions and top products, an AI / LLM traffic report, a custom GA4 report tool for any dimensions and metrics, and a blended report that joins Search Console clicks and impressions with GA4 sessions and conversions per landing page.

Does it track AI and LLM traffic in GA4?

Yes. A dedicated tool surfaces GA4 sessions, engagement, conversions and revenue referred by ChatGPT, Perplexity, Microsoft Copilot, Google Gemini, Claude and 13 other AI assistants, with the share of total traffic they represent. Google AI Overviews and AI Mode carry no distinct referrer, are indistinguishable from google / organic, and are not included.

Do I need to give access to Google Analytics?

Yes, you grant read-only access to Google Analytics through Google OAuth (the analytics.readonly scope) and couple a GA4 property to each site you track in GSC Wizard. The MCP only reads your reporting data and never modifies your Analytics configuration.

How is this different from the Google Search Console MCP?

It is the same connector. The GSC Wizard MCP exposes both Search Console and Google Analytics 4 tools over one endpoint, so your assistant can read search demand and on-site behaviour together. The Search Console tools run on a ClickHouse backend for full-dataset speed, while the GA4 tools read live figures from the Google Analytics Data API.

Plug your real GA4 data into your AI assistant

Sessions, conversions, revenue and AI / LLM traffic, blended with Search Console, in the same connector - with zero room to hallucinate.