What keywords does my site rank for?

Every keyword your site ranks for is already recorded in Google Search Console: each search query that showed one of your pages, with its average position, clicks and impressions. Sign in with Google and GSC Wizard opens that full list for your site, sorted and searchable, with nothing to set up.

Free for the 7-day trial, no credit card needed. After the trial you need a paid plan, from €17 a month, because there is no free plan for the web app.

Find out what keywords your site ranks for

You sign in with Google, give read-only access to Search Console and pick the property. The Queries report then opens with every search query Search Console reports for the site, each with its average position, clicks, impressions and CTR, and the pages that rank for it. Sort by impressions to see what you are visible for, or by position to see what is close to page one. If you only care about a few keywords, enter them below and the list opens filtered to them.

Sign in with Google and see my keywords Read-only access to Search Console.

Free for the 7-day trial, no credit card needed. After the trial you need a paid plan, from €17 a month, because there is no free plan for the web app.

What the report shows

Example data
Example data: search queries a site ranks for, with average position, clicks, impressions and the ranking page
QueryPositionClicksImpressionsRanking page
waterproof hiking boots4.386014,200example.com/boots/waterproof/
how to lace hiking boots2.16406,900example.com/guides/lacing/
hiking boots vs trail runners8.71205,300example.com/guides/boots-or-trail-runners/
best hiking socks14.2182,750example.com/socks/
example outdoor store1.09501,400example.com/

Example data for a made-up site, last 28 days. A real site usually has hundreds or thousands of rows.

How to see all the keywords your site ranks for in Search Console

  1. Open Performance, then Search results in Google Search Console and pick the property.
  2. Switch on Average position next to clicks and impressions, so the table shows where you rank.
  3. Open the Queries tab. Every row is a search query that showed one of your pages in the period.
  4. Sort and export. The report shows and exports at most 1,000 rows, which a site with a long tail passes quickly.

The Queries report in GSC Wizard reads the same data through the Search Console API, so it lists every query Search Console reports instead of the first 1,000, and adds filters for brand and non-brand queries, topic clusters and content groups.

Where does my site rank for a keyword?

Search for the keyword in the query list. Search Console gives its average position over the period you pick, the clicks and impressions it brought, and the page that ranks for it. When two of your pages take turns for the same keyword, the query shows up on both, which is worth a closer look.

The position is an average over every search where your site appeared. For one live snapshot from a chosen country, the keyword rank checker checks Google's current results with your own DataForSEO key.

What keywords does a competitor rank for?

Search Console cannot answer that, because it only holds data for sites you own or are verified for, and GSC Wizard is built on the same data. The live check of the keyword rank checker works for any domain, but only for the keywords you name: it tells you where a competitor ranks for those, not which other keywords they rank for.

A full list of another site's keywords only exists in third-party keyword databases, which estimate rankings from their own crawls of search results. Those estimates are useful for research, and they are less exact than the first-party data Search Console gives you for your own site.

Why some of your keywords are missing

Google leaves very rare queries out of the query list to protect the privacy of the people searching, so the rows add up to fewer clicks and impressions than the site total. A new page also takes a few days to collect impressions, and Search Console data runs about two days behind.

Search Console keeps 16 months of data. GSC Wizard can store your Search Console data every day for a property, so the keyword list keeps its history past that limit, and the New and Lost Rankings report shows which keywords started and stopped ranking between two periods.

Ranking keywords FAQ

How do I see every keyword my site ranks for?

Open the Performance report in Google Search Console, switch on Average position and open the Queries tab. It lists the search queries your site got impressions for, but shows and exports at most 1,000 rows. GSC Wizard reads the same data through the Search Console API and lists every query Search Console reports, with position, clicks and impressions.

Where does my site rank for a specific keyword?

Search for the keyword in the query list. Search Console gives its average position over the period and the page that ranks for it. For a live snapshot from one country, the keyword rank checker on this site can check Google's current results with your own DataForSEO key.

Can I see what keywords a competitor's site ranks for?

Not with Search Console, which only shows data for sites you own or are verified for. The live check of the keyword rank checker shows where any domain ranks for keywords you name, but a full list of a competitor's keywords only exists in third-party keyword databases, and those are estimates.

Why does Search Console not show all my keywords?

Google leaves out very rare queries to protect the privacy of the people searching, so the clicks and impressions in the query list add up to less than the site total. New pages also need a few days, and Search Console data runs about two days behind.

Is this free?

The page is free. Seeing your keywords opens GSC Wizard, which is free for the 7-day trial with no credit card needed. After the trial you need a paid plan, from €17 a month, because there is no free plan for the web app. Search Console itself is free.

Does this include Bing?

No, Search Console only covers Google. The Bing rank checker on this site opens the queries Bing Webmaster Tools reports for the same site, with their average Bing position.

See every keyword your site ranks for

Sign in with Google, pick the property and the full query list opens.

Show my keywords

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