SEO Black Friday deals 2026: every offer, checked at the source

How I checked these deals

For 2026 I read each vendor's live Black Friday page, pricing page and blog. For earlier years I used archived copies of those same pages on the Wayback Machine, or the terms and conditions the vendor published with the offer, and each entry below links to the page it came from. Deal roundups and coupon sites were only used as leads, and the leads did not hold up well: one advertised Semrush deal could not be found anywhere on semrush.com, and a Similarweb "40% off annual plans" code promised roughly what Similarweb's normal annual billing saves anyway.

I count something as a deal only when it beats the price you could get on the same billing cycle in any other month. Plenty of vendors save you 15 to 20% for paying a year up front, all year round, and that saving often gets repackaged as a holiday discount. Where a deal stacks a real Black Friday discount on top of the normal annual saving, I say which part is which.

Black Friday 2026 at a glance

Checked October 27, 2026 on each vendor's own pages. Monthly prices are for monthly billing unless the row says otherwise. Tools with no Black Friday history are listed further down.

When the deals start

The window is wider than the weekend itself. Rank Math has already fixed its 2026 sale at October 28 to December 3, and in 2024 Semrush opened its offer on November 11. Most of the rest started in the week before Black Friday last year: Keyword Insights and Sitebulb on November 24, 2025, while SEO PowerSuite ran a four-day deal from Black Friday itself, November 28, to December 1.

Closing dates cluster just after Cyber Monday. In 2025 Sitebulb and SEO PowerSuite ended on December 1, Yoast on December 2, Keyword Insights on December 5 and Moz on December 7, and LowFruits closed on December 3 in 2024. If you are tracking one particular tool, the vendor's own "notify me" page (Yoast and Mangools have one) or its newsletter will reach you sooner than a roundup will.

SEO suites

The big all-in-one suites are where a discount saves the most in absolute terms, and they are also the least predictable. Two of the largest vendors behave in opposite ways: Ahrefs refuses on principle, and Semrush changes the shape of its offer every year.

Semrush

2026 so far. Semrush has not announced anything yet, and its old Black Friday landing pages currently redirect to the homepage.

Last offers. I could not find a 2025 Black Friday offer on semrush.com: the Black Friday landing page was already redirecting in an archived copy from November 23, 2025, and the homepage and pricing page from that week mention no sale. In 2024 there was no discount at all. New customers who bought one month of Semrush Pro between November 11 and December 3 could claim a free one-hour SEO consultation, which Semrush valued at $300, limited to the first 200 applications (2024 terms). In 2023 it was a straight 30% off a 12-month Pro or Guru subscription for new users, from November 15 to December 1 (2023 terms).

Catch. Every past offer was for new customers only, and the 2023 subscription renewed at the full price after the first year. Be wary of "Semrush Black Friday" codes for an annual discount, because paying annually is cheaper at Semrush every month of the year.

Normal price. The SEO toolkit is €134.21 a month, or €112.52 a month billed annually, as shown to EU visitors, with a 7-day free trial. Semrush pricing.

Ahrefs

2026 so far. Ahrefs will not run a deal, because its help centre, updated on September 3, 2026, says it "does not run one-off discounts or seasonal specials (this includes Thanksgiving, Black Friday, Cyber Monday etc.)" (Ahrefs help). Its pricing page from Black Friday week 2025 confirms that it kept to this.

Catch. The same article warns that it does not offer promotional or discount codes, and that codes found on other websites "are not legitimate, and should not be trusted". The only saving it does offer is almost 20% for annual billing, and that is available all year.

Normal price. Starter at €27 a month and Lite at €119 a month for EU visitors, with no free trial. Ahrefs pricing.

Moz Pro

2026 so far. Moz has not announced anything yet, and its Cyber Sale page currently says the sale has ended and points to the 20% saving on annual plans, which is Moz's normal annual price.

Last offers. Moz calls it the Cyber Sale, and it has looked the same two years running. In 2025 it saved "up to 36%" on monthly or annual Moz Pro plans until December 7: Starter went from $49 to $39 a month, or $31 a month paid yearly, and Standard from $99 to $79 a month, or $63 a month paid yearly (archived 2025 sale page). The 2024 sale offered the same "up to 36%" and ended on December 6.

Catch. Moz states that the discount is valid for 12 months (archived 2025 sale terms), and its 2024 terms said renewal is at the published price.

Normal price. Starter at $49 a month and Standard at $99 a month, or $79 a month paid yearly. Moz Pro pricing.

SE Ranking

2026 so far. SE Ranking has not announced anything yet, and its Black Friday page still shows the 2025 deal, marked as over.

Last offers. In 2025 the page's own description promised "an extra 20% discount on all annual plans and add-ons", and after the sale it showed a bundle for first-time customers with the AI Search toolkit and Planable (SE Ranking Black Friday page). I found no copy of the page from during the 2025 sale, so the exact terms are less certain than for most tools here. The 2024 version was aimed at new clients and spelled out a double saving, "20% Off Annually + 20% Off Black Friday". Neither year's page gives start and end dates.

Catch. Only the second 20% is a Black Friday discount. The first is the annual-billing saving SE Ranking offers all year, so compare the deal with the normal annual price, not the monthly one.

Normal price. Core at €109 a month, or €87.20 a month billed annually, with a 14-day free trial. SE Ranking pricing.

Serpstat

2026 so far. Serpstat's Black Friday page is live, but it is the 2025 page unchanged: it still names a product that Serpstat's own pricing page now lists under a new name. I would treat it as last year's offer until the page changes.

Last offers. In 2025 Serpstat offered 20% off all plans plus an extra 20% for yearly payment (Serpstat Black Friday page). No end date or renewal terms were given.

Catch. The page carries no year or dates, so it is easy to mistake for a current deal. Check the price at checkout before you commit.

Normal price. Individual at $69 a month, or $50 a month paid annually. Serpstat pricing.

Ubersuggest

2026 so far. The pricing page shows "Special offer! Save 90% off with lifetime access. Offer ends soon!" next to a countdown (Ubersuggest pricing).

Last offers. I found no Black Friday offer in 2025. In late November 2025 Ubersuggest's own FAQ already called the lifetime plan its most affordable option, which suggests the lifetime deal is a standing offer rather than a seasonal one.

Catch. A countdown on a standing offer is not evidence that the price is about to go up, so there is no reason to rush for it on Black Friday.

Normal price. Monthly plans from US$29 to US$99.

Crawlers and site auditors

Crawlers are often bought as annual licences, which makes a first-year discount worth more here than on a tool you might cancel after a month.

Screaming Frog SEO Spider

2026 so far. Screaming Frog's site shows no sign of a sale.

Last offers. I found no Black Friday offer on Screaming Frog's site in 2025, either on the archived homepage and pricing page from Black Friday week or on the pages today. I also found no statement that it never discounts, so read this as what it did, not as a policy.

Catch. The one standing discount is for volume: from five licences bought at once, the price per licence drops.

Normal price. £199 a year per licence, falling to £189 for 5 to 9 licences, £179 for 10 to 19 and £169 for 20 or more. The free version crawls up to 500 URLs. Screaming Frog pricing.

Sitebulb

2026 so far. Sitebulb has not announced anything yet, so last year's terms below are the best guide.

Last offers. From November 24 to December 1, 2025, Sitebulb took 40% off new Sitebulb Pro yearly plans for the first year, which together with the normal yearly discount came to 49% off paying monthly. Sitebulb Cloud was 30% off yearly plans for the first year, and 20% off monthly plans for the first 12 months (archived 2025 pricing page).

Catch. New plans only, first year only, and only when bought on the website (no invoices or contracts). The discount was applied automatically at checkout, so there was no code to hunt for.

Normal price. Lite at $18 a month and Pro at $42 a month, with 15% off for yearly plans. Sitebulb pricing.

SEO PowerSuite

2026 so far. SEO PowerSuite has not announced anything yet, and last year its deal only appeared on Black Friday itself.

Last offers. In 2025 SEO PowerSuite offered 30% off its 1-year Professional, Enterprise and Max plans from November 28 to December 1, claimed through a banner on its homepage (SEO PowerSuite blog).

Catch. The blog post names three plans, but the homepage banner during the sale advertised 30% off the Enterprise plan only. If you want Professional, check that the discount applies before you pay.

Normal price. Professional at €349 a year and Enterprise at €599 a year. SEO PowerSuite pricing.

Keyword and content tools

The smaller keyword tools are the most reliable discounters on this page, and two of them have offered terms that outlast the first year.

Mangools

2026 so far. Mangools has teased a deal: its Black Friday page says "Mangools Black Friday deal is coming" and offers a sign-up to be notified (Mangools Black Friday page).

Last offers. I could not find a 2025 offer on Mangools' own pages. In 2024 it was 35% off the Basic, Premium and Agency plans for life, which its terms defined as valid until the subscription is cancelled (archived 2024 deal page).

Catch. The 2024 deal could not be combined with other discounts, and "lifetime" ends the moment you cancel. Mangools also refused cancellations made in order to buy the same plan again at the discounted price.

Normal price. Basic at €49 a month, or €358.80 a year. Mangools pricing.

LowFruits

2026 so far. LowFruits has not announced anything yet.

Last offers. I found no 2025 offer on LowFruits' site. In 2024 it took 40% off yearly subscriptions and pay-as-you-go credits until December 3, which brought the Standard plan to $149.40 for the first year instead of $249 (archived 2024 deal page).

Catch. Its own FAQ confirmed that the yearly subscription renews at the full price in the second year.

Normal price. Standard at $29.90 a month, or $249 a year. LowFruits pricing.

Keyword Insights

2026 so far. Keyword Insights has not announced anything yet.

Last offers. From November 24 to December 5, 2025, Keyword Insights took 30% off all annual subscriptions, both for new subscribers and for anyone upgrading from a monthly plan (Keyword Insights Black Friday post).

Catch. The post contradicts itself on renewals: its FAQ says the reduced price stays active for as long as the subscription does, while another passage says the then-current annual fee is charged at full price. Ask before you buy. Users on a legacy monthly plan who switched lost that plan permanently.

Normal price. Basic at $58 a month. Keyword Insights pricing.

Keywords Everywhere

2026 so far. Keywords Everywhere has not announced anything yet.

Last offers. I found no 2025 offer. In 2024 there was no price cut, only a course Keywords Everywhere valued at $199 given away for free (2024 offer page).

Normal price. Bronze at $7 a month, billed as $84 a year. Keywords Everywhere plans.

Surfer

2026 so far. Surfer has not announced anything yet, and its Black Friday page still shows that the 2025 promotion has ended.

Last offers. 2025 brought no price cut, only 20 extra prompts for Surfer's AI Tracker on the Scale plan (archived 2025 page). 2024 was the generous year: 30% off all annual plans "forever", plus 30% more credits on the Essential and Scale plans (archived 2024 page).

Catch. The 2024 discount lasted only while you kept the plan: Surfer's terms said cancelling or downgrading removed it, while upgrading carried it over (archived 2024 terms). The 2025 bonus only helps if you track AI answers. Surfer now presents itself mainly as an AI visibility platform, so if you only want the content editor for SEO, check that the plan on offer still includes what you need.

Normal price. Discovery at €49 a month, billed yearly. Surfer pricing.

WordPress SEO plugins

The plugin vendors run the largest percentage discounts of anyone on this page, partly because their prices are low to begin with and partly because the discount is almost always on the first year only.

Rank Math

2026 so far. Rank Math has dated its sale but not published the terms yet. Its page for partners who want their offers featured in its sale says the sale period runs from October 28 to December 3, 2026 (Rank Math partner page). Its sale page, rankmath.com/offer/, still redirects to the normal pricing page.

Last offers. In 2025 PRO went from $8.99 to $4.08 a month billed annually (55% off), Business from $27.99 to $16.58 (41% off) and Agency from $64.99 to $41.58 (36% off) (archived 2025 sale page).

Catch. The price is for the first year, billed annually. PRO renews at the normal $8.99 a month.

Normal price. PRO at €7.99 a month billed annually in the first year, renewing at €8.99 a month. Rank Math pricing.

Yoast SEO

2026 so far. Yoast has teased a sale: its Black Friday page says "Our biggest sale of the year is coming!" and lets you sign up to hear when it goes live (Yoast Black Friday page).

Last offers. In 2025 it was 30% off everything, with December 2 as the last day (archived 2025 sale page).

Catch. I could not find the renewal terms on Yoast's own pages, so check whether the 30% applies beyond the first year before you buy licences for several sites or several years at once.

Normal price. Yoast SEO Premium at €118.80 a year, excluding VAT.

All in One SEO (AIOSEO)

2026 so far. AIOSEO has not announced anything yet, and its Black Friday address currently redirects to a blog post with Black Friday SEO tips.

Last offers. I could not find a 2025 sale; the pricing page that week showed only its standing 50% off the first year. In 2024 AIOSEO advertised "up to 70% off": Elite at $224.70 a year instead of $749, Pro at $174.65 instead of $499 and Plus at $99.60 instead of $249 (archived 2024 sale page).

Catch. All renewals are at the full price, and the "normal" price is a moving target. Basic was "normally $124" in 2024 and is "normally $99" today, and the current pricing page contradicts itself: its table calls $49.50 the discounted price, while its FAQ calls $49.50 Basic's "regular price". AIOSEO discounts the first year all year round, so a big percentage off a list price that almost nobody pays is a smaller saving than it looks.

Normal price. Basic at $49.50 for the first year, renewing at $99 a year. AIOSEO pricing.

Search Console tools and rank trackers

The tools built on your own Search Console data are mostly small companies that have not run Black Friday sales before, and rank trackers rarely do either.

GSC Wizard

2026. This is the first Black Friday for GSC Wizard, and I am sending the offer by email to the newsletter list rather than publishing it here. Subscribe below to receive it.

What it is. A Search Console, GA4 and Bing Webmaster analytics tool that stores up to ten years of Search Console history instead of Google's 16 months, with no 1,000-row cap, plus reports for content decay, cannibalization, ranking changes and indexing, and access to the same data from ChatGPT and Claude through MCP. It has no backlink index and no rank tracker of its own.

Normal price. Starter at €17 a month, Pro at €39 and Business at €249, with every feature on every plan and a 7-day free trial that needs no card. See pricing.

Advanced Web Ranking

2026 so far. Advanced Web Ranking has not announced anything yet, and its Black Friday page now returns a 404.

Last offers. I found no 2025 offer. In 2024 it gave new accounts and upgrades 20% off yearly plans, or 50% off monthly plans for the first three months (archived 2024 page).

Catch. The coupons were emailed when the campaign started and stayed valid only until your trial ended, so the trial had to be started in time.

Normal price. Pro at $139 a month, with 10% off for annual billing. Advanced Web Ranking pricing.

Tools with no Black Friday history

For these tools I found no Black Friday offer on the vendor's own site, either in archived copies from Black Friday week 2025 or today. That can change, and I will add them if they announce something, but there is no reason to wait for a deal before buying one of them.

I also found no Black Friday page on the sites of Wincher, JetOctopus, Sistrix, Ranktracker or Morningscore. Sitechecker has a Black Friday address, but it currently leads to its normal plans page.

Six catches to check before you pay

First year only. Rank Math, Sitebulb, AIOSEO and LowFruits all priced their deals for the first year and renewed at the normal price, and Moz limited its discount to 12 months. Work out what the second year costs and put a reminder in your calendar a month before the renewal date, so you can decide again with the full price in front of you.

Annual billing dressed up as a deal. SE Ranking's "20% + 20%" contains a 20% you can get all year, Moz's post-sale page offers its normal annual saving, and coupon sites advertise "Black Friday" annual discounts for Similarweb and Semrush that are close to what annual billing saves in any month. Compare the deal with the normal annual price, not with the monthly one.

Countdowns on standing offers. Ubersuggest puts an "offer ends soon" countdown on its lifetime plan, which its own FAQ already called its most affordable option a year ago. A timer is not evidence that the price is about to go up.

Last year's page, still online. Serpstat's 2025 page is live with no dates on it, and several vendors leave old Black Friday pages up with an "ended" banner that is easy to miss. Look for the year on the page and check the price at checkout.

Codes from coupon sites. Ahrefs says outright that discount codes for it on other websites are not legitimate, and most of the deals on this page were applied automatically or claimed through the vendor's own banner anyway. If a vendor wants you to use a code, it publishes the code itself.

"Lifetime" that ends when you cancel. The deals that do last beyond the first year, such as Mangools in 2024 and Surfer in 2024, end the moment you cancel, and at Surfer also if you downgrade. Keyword Insights went further and warned that users on a legacy monthly plan would lose it for good by switching.

Is a Black Friday deal worth it?

For a tool you already use every week, yes: a first-year discount of 30 to 50% on something you would pay for anyway is real money, and buying the annual plan in Black Friday week locks it in. For a tool you have not tried, the deal is mostly a reason to commit for a year to something you might stop opening by February. Most of the vendors here offer a free trial or a free plan, and the sales run for a week or more, so there is usually time to try the tool before the deal ends.

It is also worth checking what you already have before you add a subscription. Search Console itself is free, and the questions most people buy an SEO suite to answer about their own site (which pages lost clicks, which queries slipped, what changed after an update) can be answered from it. The limits are the 1,000-row tables and the 16 months of history, and those are the gaps GSC Wizard fills. For competitor research and backlinks, on the other hand, you need a suite with its own index, and that is where the deals above are worth timing.

Frequently asked questions

Written by Jan-Willem Bobbink · Published October 27, 2026 · Offers checked October 27, 2026