Detect keyword cannibalization - when multiple pages from your site rank for the same query, splitting clicks and confusing Google about which page to show.
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Sign in with Google and grant read-only access to your Search Console data.
Choose which property to analyze from your connected sites.
See which keywords trigger multiple pages and how clicks split between them.
Here's an example of what the Cannibalization Checker reveals for a typical site.
| Query | # Pages | Total Impressions | Click Split | Severity |
|---|---|---|---|---|
| seo tools comparison | 4 | 8,200 | 60/25/10/5% | High |
| best keyword tool | 3 | 3,100 | 45/35/20% | Medium |
| how to do seo | 2 | 2,800 | 52/48% | High |
| content marketing strategy | 3 | 1,950 | 70/20/10% | Low |
| website audit checklist | 2 | 1,400 | 55/45% | Medium |
| link building tips | 3 | 1,200 | 50/30/20% | Medium |
| google ranking factors | 2 | 980 | 58/42% | High |
| meta description best practices | 2 | 750 | 62/38% | Medium |
34 more cannibalized queries found
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When multiple pages compete, none perform at their best. Consolidating gives one page the full authority to rank higher.
Google rewards sites with clear topical organization. Fixing cannibalization tells Google exactly which page should rank.
Get specific fixes: merge content, set canonical tags, redirect, or differentiate targeting.
Keyword cannibalization occurs when multiple pages on your site compete for the same search query. Instead of one strong page, Google has to choose between several, often resulting in lower rankings and split clicks for all of them.
It analyzes your Google Search Console data to find queries where two or more of your pages rank. For each cannibalized query, it shows how clicks and impressions are split across pages, helping you decide which page to keep, merge, or redirect.
Yes! You can see your top 5 cannibalized keywords for free after connecting Google Search Console. To unlock all results with content group filtering, brand keyword exclusion, and recommendations, start a free 7-day GSC Wizard trial - no credit card required.
We request read-only access to your Google Search Console search analytics data (clicks, impressions, CTR, and position). We never modify your GSC settings, submit URLs, or make any changes to your account.
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