Compare your last 28 days to the previous 28 days and instantly spot pages with declining clicks, impressions, and rankings.
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Sign in with Google and grant read-only access to your Search Console data.
Choose which property to analyze from your connected sites.
Instantly see which pages lost the most traffic compared to last month.
Here's an example of what Content Decay Detector reveals for a typical site.
| Page | Clicks (now) | Clicks (prev) | Change | Drop % |
|---|---|---|---|---|
| /blog/seo-guide-2025 | 340 | 890 | -550 | -61.8% |
| /tools/keyword-checker | 120 | 410 | -290 | -70.7% |
| /guides/link-building | 456 | 620 | -164 | -26.5% |
| /blog/technical-seo-basics | 89 | 210 | -121 | -57.6% |
| /resources/seo-tools-list | 234 | 330 | -96 | -29.1% |
| /blog/local-seo-tips | 67 | 145 | -78 | -53.8% |
| /guides/schema-markup | 42 | 110 | -68 | -61.8% |
| /blog/core-web-vitals | 28 | 85 | -57 | -67.1% |
42 more decaying pages found
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Catching declining pages early means less traffic lost. A quick content refresh can reverse months of decay.
Not all content needs updating. Focus your limited time on pages that actually lost traffic.
Monthly heatmap shows exactly when decline started, helping you correlate with algorithm updates.
Content decay happens when previously well-performing pages gradually lose organic traffic over time. This can be caused by outdated information, increased competition, algorithm updates, or changing search intent. Detecting it early lets you refresh content before rankings drop further.
It connects to your Google Search Console data and compares page-level clicks over two 28-day periods. Pages with significant traffic drops are flagged with absolute and percentage change metrics, sorted by biggest losses first.
Yes, you can see your top 5 decaying pages for free after connecting Google Search Console. To unlock all results with monthly heatmaps, filters, and export, start a free 7-day GSC Wizard trial.
We request read-only access to your Google Search Console search analytics data (clicks, impressions, CTR, and position). We never modify your GSC settings, submit URLs, or make any changes to your account.
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