Links

Backlinks in Google Search Console

Google Search Console provides a Links report that shows backlink data for your site. Here is how to access and use it:

Accessing the Links Report

In the left sidebar, click Links (near the bottom). You will see four sections:

  • External links - Top linked pages: Your pages with the most backlinks
  • External links - Top linking sites: Which domains link to you most
  • External links - Top linking text: Most common anchor text
  • Internal links - Top linked pages: Your most internally linked pages

Limitations of GSC Link Data

  • The data is sampled - it does not show every backlink, just a representative sample
  • No link quality metrics (Domain Authority, trust scores, etc.)
  • No historical data for when links were acquired or lost
  • For comprehensive backlink analysis, use dedicated tools like Ahrefs or SEMrush

Tip: GSC Wizard can help you correlate your backlink profile with ranking performance across your key pages.

Get more from your Search Console data

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