Both tools are free and essential, but they serve different purposes:
| Feature | Google Search Console | Google Analytics |
|---|---|---|
| Focus | Pre-click search data | Post-click user behavior |
| Keyword data | Full (not provided) | Mostly "not provided" |
| Shows | Rankings, impressions, CTR | Sessions, conversions, pages/session |
| Indexing data | Yes | No |
| Technical errors | Yes | No |
Use Them Together
Connect both tools in Google Analytics 4 to see Search Console data alongside on-site behavior. This lets you see not just which queries drive clicks, but which ones lead to conversions.