Google Search Console (formerly Google Webmaster Tools) is a free service offered by Google that helps website owners monitor, maintain, and troubleshoot their site's presence in Google Search results.
With Search Console you can:
- See which search queries bring users to your site
- Monitor how often your pages appear in search results (impressions)
- Track click-through rates (CTR) and average ranking positions
- Identify crawl errors and indexing issues
- Submit sitemaps and request indexing for new pages
- View Core Web Vitals and mobile usability reports
- Receive manual action and security issue alerts
It is an essential, no-cost tool for any website owner or SEO professional. You do not need to sign up to have your site included in Google - but verifying it in Search Console gives you data and control you would not otherwise have.
Tip: GSC Wizard connects to your Search Console account and surfaces keyword opportunities, traffic trends, and content insights that go beyond what the standard GSC interface shows.