Verification

Google Search Console HTML Tag Verification

The HTML tag method is one of the simplest ways to verify a URL Prefix property in Google Search Console.

The Verify ownership dialog in Google Search Console for a URL-prefix property, with HTML file as the recommended method and HTML tag and Google Analytics listed under other methods (file name blurred)
The HTML tag is one of the methods offered next to the recommended HTML file. The tag has to be in the server-rendered <head> of the homepage; JavaScript-injected tags do not verify.

Steps

  1. In Search Console, select HTML tag as your verification method
  2. Copy the provided <meta name="google-site-verification" content="..."> tag
  3. Paste it inside the <head> section of your homepage - before </head>
  4. Click Verify in Search Console

Platform-Specific Instructions

  • WordPress: Use a plugin like Yoast SEO (Webmaster Tools tab) or Insert Headers and Footers to paste the tag
  • Shopify: Go to Online Store > Themes > Edit Code > theme.liquid and paste inside <head>
  • Squarespace: Settings > Advanced > Code Injection > Header
  • Wix: Marketing & SEO > SEO Tools > Get Found on Google

Important: Do not remove the tag after verification - Search Console periodically re-checks it, and removing it will cause verification to lapse.

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