Connecting ChatGPT

Option 1: the GSC Wizard app

1. Open the GSC Wizard app in the ChatGPT app directory and add it.
2. ChatGPT opens GSC Wizard’s sign-in screen. Check the account it says you are signed in as, decide whether ChatGPT may make changes, and approve.
3. In a chat, pick GSC Wizard from the tools in the composer, or name it in your message, and ask about your site.

Answers to the common questions, such as a performance summary or top queries, come back as cards and tables inside the chat. The ChatGPT app page shows what each one looks like.

Option 2: a developer-mode connector

Developer mode needs ChatGPT Plus, Pro, Business, Enterprise or Edu; it is not offered on Free or Go.

1. In ChatGPT, open Settings, then Apps, and turn on Developer mode under the advanced settings. On a Business or Enterprise workspace, an admin may have to allow developer mode or custom apps first.
2. Create a new app. Name it GSC Wizard, enter https://mcp.gscwizard.com/mcp as the server URL, and set authentication to OAuth. Leave the client ID and secret empty: ChatGPT registers itself with the server.
3. Sign in and approve on GSC Wizard’s screen, then pick GSC Wizard from the tools in the composer. ChatGPT asks before a tool call that can make changes.

Check that it works

Ask something you can compare with the app, so you know ChatGPT reads the right account:

The numbers should match the property dashboard for the same dates, give or take the last settled day, which the answer names.

Option 3: the Responses API

For scripts, scheduled reports and your own agents, the OpenAI Responses API takes the server as a remote MCP tool with a key in the header. Create the key on the MCP API keys page in GSC Wizard, read-only unless the job has to change something.

{
  "type": "mcp",
  "server_label": "gsc-wizard",
  "server_url": "https://mcp.gscwizard.com/mcp",
  "headers": { "Authorization": "Bearer gscw_live_..." },
  "allowed_tools": [
    "list_sites",
    "get_site_summary",
    "query_top_queries",
    "query_top_pages",
    "get_ranking_changes",
    "find_decaying_content"
  ],
  "require_approval": "never"
}

The allowed_tools list is optional, but every tool definition costs context on every turn and the server has more than 130, so a job that needs six tools should list six. Keep the key out of your source code.

OpenAI Dots

Dots are always-on agents that keep working in the background. They use the same GSC Wizard plugin: open the dot’s profile, then Customize and Plugins, pick GSC Wizard, review its permissions and sign in once. The OpenAI Dots guide has monitoring routines to give a dot.

What to ask ChatGPT

In your own words. Name the property when you have more than one; you never need the tool names.

• Give me a weekly report for example.com: clicks, the biggest movers, and anything that needs attention.
• Which queries am I close to page one for, and how many clicks would each be worth there?
• Inspect https://example.com/pricing in Google and tell me why it is or is not indexed.
• Make a one-page client report for October and share it with the client.

Troubleshooting