Search analytics
Content Groups & Topic Clusters
Two ways to analyse performance by theme instead of by individual URL or keyword. You define the buckets once in Property Setup, then track them over time.
Content Groups
Group pages by URL rules and track them together over time.
Topic Clusters
Group related keywords into pillars and track the cluster as one.
Because Search Console anonymises some low-volume rows, group and cluster totals are directional rather than exact.