Optimization
Advanced analysis
A set of experimental, statistics-led analyses. Each runs on demand and exports its results.
These tools apply statistical techniques to your Search Console history. Treat the outputs as signals to investigate, not verdicts, and give each enough history to be meaningful (typically two to three weeks minimum).
CTR Curve Modeling
Score queries against the expected CTR for their position.
Opportunity Scoring
Rank queries by wasted potential and estimate the extra clicks.
Cannibalization Entropy
Measure how evenly a query’s impressions spread across pages.
Time-Series Decomposition
Split traffic into trend, weekly seasonality, and noise.
Change Point Detection
Find the dates where traffic shifted to a new level.
Anomaly Detection
Flag unusual days with weekday-aware, outlier-resistant stats.