Search analytics

Rank Changes

How average position moved for the keywords that ranked in both periods.

The Rank Changes report in GSC Wizard with the before/after position scatter plot
The Rank Changes report in GSC Wizard (example data).
Needs comparison

For keywords present in the current and comparison periods, this classifies each as improved, worsened, or unchanged using a half-position threshold.

What you get

  • A position before-vs-after scatter plot (colour-coded), exportable to PNG.
  • Minimum-clicks and minimum-impressions threshold inputs to cut noise.
  • All / Improved / Worsened tabs and a table of keyword, position before/after, change, and clicks/impressions impact.
  • Per-topic-cluster and per-content-group rank-change tables, each with copy and CSV/HTML export.

Part of Rankings & rank changes. Related: New & Lost Rankings.

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