Google Analytics 4

Key Events

A deep dive on a single key event (GA4’s replacement for conversions).

Google Analytics 4 Key Events report in GSC Wizard showing key-event rates and breakdowns by channel and page
The GA4 Key Events report (example data).
Requires GA4

Pick a key event (the report defaults to the most-counted one), and everything scopes to it.

What you get

  • Cards: key events, session and user key-event rates, sessions, users, all key events, all events, and share of all key events.
  • A trend chart of key-event count vs the session key-event rate.
  • Tables: all key events (click a row to switch the active event), then by channel, source, landing page, page, country, and device.
  • CSV/HTML export.

Part of Google Analytics 4. Related: E-commerce.