Google Analytics 4
Key Events
A deep dive on a single key event (GA4’s replacement for conversions).
Requires GA4
Pick a key event (the report defaults to the most-counted one), and everything scopes to it.
What you get
- Cards: key events, session and user key-event rates, sessions, users, all key events, all events, and share of all key events.
- A trend chart of key-event count vs the session key-event rate.
- Tables: all key events (click a row to switch the active event), then by channel, source, landing page, page, country, and device.
- CSV/HTML export.
Part of Google Analytics 4. Related: E-commerce.