Google Analytics 4

LLM Traffic

Traffic from AI assistants such as ChatGPT, Perplexity, Copilot, Gemini, and Claude.

Google Analytics 4 LLM Traffic report in GSC Wizard showing sessions from AI assistants like ChatGPT and Perplexity
The GA4 LLM Traffic report (example data).
Requires GA4

Sessions are identified by referrer domains and combined with GA4’s own “AI Assistant” channel. Google AI Overviews carry no distinct referrer and are excluded.

What you get

  • A “share of all sessions” card plus the standard traffic cards, restricted to LLM-referred sessions.
  • A stacked-area trend of sessions per assistant.
  • Tables for LLM sources (% of LLM), referrer domains, landing pages, pages, error pages from LLM traffic, countries, devices, events, and e-commerce from LLM.
  • CSV/HTML export.

Part of Google Analytics 4. Related: Blended (GSC + GA4).

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