Optimization

Query Decay Map

The keyword-level counterpart to content decay: spot individual queries gaining or losing over time.

The Query Decay Map heatmap in GSC Wizard
The Query Decay Map in GSC Wizard (example data).
Run analysis

Same heatmap as Content Decay, with queries as the rows.

What you get

  • A metric toggle, month or week granularity, a time window, a threshold slider, and colour presets.
  • A branded / non-branded filter and a topic-cluster filter, plus search-within-results.
  • A badge showing whether the data came from stored history or live Search Console.
  • The top 50 queries with a filter-aware totals row, and CSV / HTML export.

Part of Opportunities & quick wins. Related: Content Decay Map.

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Content Decay Map
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Keyword Cannibalization