Optimization
Page Poaching
Striking-distance keywords in positions 4 to 20, and the clicks a modest push could win.
Run analysis
For each qualifying query the report maps the top-ranking URL and estimates the gain of reaching a target position, as impressions × (expected CTR at the target − current CTR).
What you get
- A target-position slider (default 3, with per-row overrides) that recalculates the estimate live.
- A second table, “CTR meta-data optimisation opportunities”, flagging queries that already rank well but under-perform on CTR (a title/meta rewrite play).
- A CTR-curve chart of actual vs expected CTR, position presets, topic-cluster and content-group filters, and the shared filter panel.
- CSV and HTML export.
The estimates are modelled projections, not guaranteed gains.
Part of Opportunities & quick wins. Related: CTR Benchmark, Queries.