Optimization

Keyword Cannibalization

Find the queries where several of your own URLs compete, splitting clicks and confusing Google.

Keyword Cannibalization report in GSC Wizard showing queries where multiple URLs compete in Google Search
The Keyword Cannibalization report (example data).
Run analysis

The report groups query data over the last 7, 14, or 31 days and keeps only queries where two or more of your URLs each clear a minimum share of impressions relative to the top URL.

What you get

  • A URL-centric table (clicks, impressions, average CTR, average position, keyword count) that expands three levels: URL → cannibalised keyword → the competing URLs, top competitor starred.
  • Optional folder, brand-exclusion, topic-cluster, and content-group filters.
  • A published/modified date upload (CSV/TXT) to show dates per URL.
  • Results cache for 24 hours with a previous-runs list; CSV and HTML export.

For a statistical take on the same problem, see Cannibalization Entropy.

Part of Opportunities & quick wins. Related: CTR Benchmark.

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